Alejandro Betancourt is CEO and Founder of Hawkers, an app that connects people with local brands. He has been featured in the New York Times as one of the most successful young entrepreneurs to watch. Alejandro’s long-term goal is to create a new type of e-commerce model that will compete with Amazon and Alibaba.
Alejandro Betancourt has been featured in the New York Times as one of the most successful young entrepreneurs to watch. Alejandro Betancourt has been working on Hawkers for years, Since becoming CEO and Founder of Hawkers, Alejandro has made three major pivot changes towards a digital commerce company connecting people with local brands via their mobile phones. Groupon acquired him for millions of dollars after raising more than $100 million from Sequoia Capital China plus several other investors, including Yuri Milner’s DST Global Ventures. They invested an undisclosed amount into Live Ninja. Alejandro Betancourt has also been involved in philanthropic work where he donated $100,000 to the Mayor of Miami’s Hurricane Irma Relief Fund. Hawkers is a company that places people at its heart, making sure they are given opportunities regardless of who or what they are – it believes everyone deserves respect and courtesy no matter what their background may be. The community aspect is very important as one cannot exist without the other- meaning if you don’t have good people, you don’t have good business and more
The future for Alejandro and Hawkers looks bright with an entire digital commerce hierarchy set up that will facilitate local communities through their app platform powered by AI algorithms. The company is now valued at millions of dollars, making it one of the biggest e-commerce companies in Southeast Asia, also becoming one of the most well-known startups to come out of Latin America since Uber or Dropbox. One source state that “Hawkers has become something like Airbnb” as it allows people to connect directly without needing a middleman, unlike other traditional retailers who require third-party vendors where they take 30% commission on transactions which can be costly for both customers and sellers. Hawkers do not charge its users any fees- only handling commissions from brands and retailers after a sale is made.